Skip to main content

UTM Parameter ↔ 5 variants for URL Parameter to track marketing campaign vs traffic source

aka UTM, Urchin-Tracking-Module-Parameter

utm_source​

UTM to track origin site to send/redirect traffic

utm_medium​

UTM to track type of link

utm_campagin​

UTM to label product promo/strategy

utm_term​

UTM to track search term (input by user?)

utm_content​

UTM to track which UI element user click to redirect

References​

  1. utm_source ↔ UTM to track origin site to send/redirect traffic

  2. utm_medium ↔ UTM to track type of link

  3. utm_campagin ↔ UTM to label product promo/strategy

  4. utm_term ↔ UTM to track search term (input by user?)

  5. utm_content ↔ UTM to track which UI element user click to redirect

  6. ClearURLs ↔ FF Ext to purge links of analytics crap (UTM Parameter, etc)